Episode 2: Pricing Your Offers


If you’ve ever thought to yourself, “maybe I should lower prices so I can sign more clients,” in this week's episode I’m going to tell you why that's a big mistake.

Product and offer pricing is something I get a lot of questions about. Unfortunately, I don’t have a pricing table or sheet I can give you (it doesn’t work that way) but what I do give you in this episode are things you should take into consideration the next time you sit down to price out your offers.


  • The belief system that it’s just as easy to sell a $500 program as it is to sell a $5K program
  •  Why discounting your prices as strategy to increase overall revenue is a mistake
  •  The stereotype that gives context to the value of your offers 

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